JOB TITLE |
FROM |
TO |
AVERAGE |
MARKETING EXECUTIVE |
£ 35,000 |
£ 40,000 |
£ 37,500 |
MARKETING MANAGER |
£ 45,000 |
£ 60,000 |
£ 52,500 |
AFFILIATE MANAGER |
£ 50,000 |
£ 60,000 |
£ 55,000 |
CONTENT WRITER |
£ 35,000 |
£ 50,000 |
£ 40,000 |
CRM MANAGER |
£ 50,000 |
£ 60,000 |
£ 55,000 |
HEAD OF MARKETING |
£ 70,000 |
£ 100,000 |
£ 85,000 |
HEAD OF MARKETING / DIRECTOR ( USA ) |
$ 130,000 |
$ 180,000 |
$ 150,000 |
CMO |
£ 90,000 |
£ 150,000 |
£ 130,000 |
25 %+ RAISES COMMONPLACE |
increasingly borderless ,
with former ‘ hub ’ locations
|
current supply . Without
increasing the flow of new
|
high-growth industries , and
legal from highly regulated
|
Candidates remain |
decentralising as |
talent , this problem will only |
sectors . But beware : talent |
extremely reluctant to |
employees work remotely |
worsen . Addressing this |
flows both ways . |
explore pastures new , even
as pandemic-related risk
factors ease . Significant
pay packets are required to
|
or in hybrid patterns .
Monthly or quarterly office
visits are the upper limit of
contact time for many . The
|
issue could also provide an
opportunity to improve the
diversity of our professional
community , something that
|
THE HUNT FOR PURPOSE
Money isn ’ t everything .
|
attract attention . As a result , |
industry ’ s intense demand |
is still too often lacking . |
When offered the choice , |
salary uplifts of 25 % are
now commonplace , with
even meatier increases on
offer for a growing number
of roles .
BEYOND LOCATION : REMOTE AND HYBRID WORKING
Igaming talent is
|
for talent has pushed
location far down the
priority list .
TALENT PIPELINES RUNNING DRY
The industry urgently needs
to invest more in training
future leaders . Demand
currently far outstrips
|
INTER-INDUSTRY FLOWS
Direct gaming industry
experience can be nigh-on
impossible to find . Creative
talent scouts know to look
elsewhere . Marketing can
pull from ecommerce ,
finance from numerous
|
a growing majority of
candidates will favour
the job that provides
purpose . They want to join
thriving teams , contribute
to success and make a
difference . Communicating
clearly the ‘ purpose ’ of
a role is more important
than ever .
|