INDUSTRY INSIGHT
BENEFITS
THAT MATTER
Elaine Gardiner on the revolutionary new sick pay initiative that’s spearheading
her company’s approach to building close partner relationships
he unveiling of our new sick pay
initiative certainly caught the eye of
the affiliate industry, with observers
taking a close look at the innovative scheme.
It sees affiliate partners receive up to three
months of commission, based on an account’s
last six months of earnings, if they are unable
to work due to a serious illness or other event.
Such an initiative has never been seen before
in our industry but it was something I was keen
to introduce having spent the previous decade
experiencing first-hand how such issues can
impact those active in the affiliate world.
The decision from companies to introduce
quotas, such as reducing commission rates
should affiliates fail to deliver a fixed number
of players per month, was a driving force
behind the creation of the sick pay benefit at
Global Gaming Affiliates.
Life is full of unexpected events and for
those who are running smaller businesses or
are self-employed, taking time off work can be
stressful. It’s rare to see occurrences like these
happen, but when they do, we decided that
Global Gaming Affiliates would look to help
those when they need it most.
The initiative won’t benefit everyone, of
course, but one of the reasons we introduced
it was to reassure our partners. For smaller
outfits, the loss of €500 can make a real
difference, especially for those just starting out
and looking to establish themselves.
T
ELAINE
GARDINER
has over nine years’
experience in the affiliate
industry. Having been
appointed as head
of affiliate at Global
Gaming in October
2017, she went on to
launch Global Gaming
Affiliates, offering
brands such as
NinjaCasino.com and
SpelLandet.com
Building relationships with our partners
Within the industry the overall reaction has
been really positive, with many recognising its
value. We understand it won’t be a defining
factor in wanting to work with us, but it’s an
added bonus of our programme which you
won’t get elsewhere and, as such, sets us apart.
Furthermore, the scheme is an excellent
example of the core values that we have set
at Global Gaming Affiliates since launching.
From the outset, we wanted to build a
programme with a relationship-first approach
that would see us develop close working
partnerships with all our clients. That means
treating them as an extended member of the
team rather than as a business associate.
Regular engagement, incentives and added
features, such as our sick pay initiative, all help
to build trust between parties as well as improve
loyalty. Across Global Gaming Affiliates, we
place great importance on every member of
our team understanding each affiliate’s varying
needs, behavioural tendencies and even the
languages required in their markets.
Innovation has been at the forefront of
Global Gaming’s rise in the igaming industry,
with Ninja Casino a pioneer in adopting
the PayNPlay model. The new sick pay
scheme is just one of the features that we
have incorporated into our programme that
continues this trend, with several more ideas
set to be introduced in 2019.
COMPANY PROFILE
•NAME GLOBAL GAMING AFFILIATES •FOUNDED 2017 •SECTOR AFFILIATE MARKETING
•WEBSITE AFFILIATES.GLOBALGAMING.COM •TWITTER @GLOBALGAMINGAFF
iGB Affiliate Issue 72 DEC 2018 / JAN 2019
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