iGB Affiliate 71 Oct/Nov | Page 67

promoting free spins is the norm, but we’ve found that offering ‘no-account casino’ sites such as Ninja Casino has been a success. Players are increasingly avoiding huge sign-up offers, instead opting to play on sites where they can enjoy a seamless gaming experience with the ability to withdraw funds quickly and efficiently. The introduction of ‘no-account casino’ sub-pages with affiliates has helped to drive traffic. Innovative features Since launching Global Gaming Affiliates, we’ve enjoyed great success and are very excited for the months ahead. We’re constantly looking to improve the programme with new features that deliver greater performance. One such tool is our sick-pay initiative, which has never been seen before within the igaming ELAINE GARDINER is head of Malta-based Global Gaming Affiliates. She has a wealth of experience in senior affiliate management roles in the igaming industry. Elaine previ- ously worked for Cherry Affiliates for over four years, where she held the position of senior affiliate programme manager. affiliate space. This industry-first approach gives our affiliate partners peace of mind should they fall ill and be unable to work. We promise to pay up to three months’ commission based on the average of an affiliate’s previous six months’ earnings. This will be a hugely attractive feature, particularly for our partners who may not be able to afford significant time off work due to serious illness. Creating an affiliate programme from scratch is never the easiest of tasks but the previous few months have been particularly rewarding for me and the rest of the Global Gaming Affiliates team. With future developments in the pipeline that will complement the programme, we’re optimistic for the year ahead and look forward to working with all our partners to ensure future growth. PROGRAMME PROFILE •NAME GLOBAL GAMING AFFILIATES •FOUNDED 2018 •SECTOR ONLINE CASINO •WEBSITE AFFILIATES.GLOBALGAMING.COM •TWITTER @GLOBALGAMINGAFF iGB Affiliate Issue 71 OCT/NOV 2018 65