FEATURE
people use and come back to our site number of operators have signed up 100 in-house developers, working
to visit.” for Rightlander and the company is on not only betting tools but also
also now signing up affiliates. So far, compliance tools. “We have our own
affiliate compliance tool Rightlander, says Sims, “a handful” are on board, compliance tools that we use but we
believes the proliferation of tipsters with two or three large affiliates are constantly evaluating things like
may become a problem in future. trialling the product. Rightlander and a few of the others,
However, Ian Sims, founder of
“Even if the UK’s Gambling
One issue that Rightlander has faced
such as wag.io,” says Weihs.
Commission hasn’t said it outright, is that affiliates have not embraced common sense says that if you are compliance with the same rigour as that has quickly gained traction with
trying to get a player to bet on the basis operators. “Affiliates were resistant to affiliates is TAG Media’s First Look
that they can beat the bookmaker, then compliance but that’s changed. The Games, a platform that connects game
that is not responsible.”
However, one independent product
operators are showing that if you don’t developers with affiliates. Galanis
He also highlights streamers as a comply then they are going to close says it has signed up more than 180
potential area of concern. “All it takes your account so we are finding that affiliates since launching in July.
is for a streamer to say, ‘I was in debt affiliates are much more engaged in and I did this and got out of it’, and the compliance process now.”
that’s it. Yes, streaming and tipping are
Was Galanis expecting such a
large take-up? “Yes,” he says. “We’ve
created a product that fills a void
filling a void at the moment but there In-house versus external and solves a problem that many
has to be a question mark over their Another issue faced by independent affiliates have faced: trying to get
long-term futures.” product creators such as Rightlander hold of up-to-date live content from
Sims’ words touch on the other is the tendency of the bigger affiliates game developers.”
driver of change in the UK’s affiliate to create their own products in-house. landscape: compliance. A large XLMedia, for example, has more than
A lack of relevant data means
casino affiliates don’t have the
iGB Affiliate Issue 71 OCT/NOV 2018
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