TRAFFIC
Take control of where people
leave reviews about your business,
encourage them to use your review
platform of choice, mark up the data
to appear in search results and be sure
to respond to negative reviews with
solutions and not templated content.
Acting on reviews is a sign of a real
business for users and for Google.
• Social profiles Brands get traffic
from a range of sources. These need
to be aligned in their messaging and
imagery. Only open social profiles that
you know your customers are on and
that you have resources to be active
on. Nothing’s worse than wanting to
engage with a brand only to find it’s
no longer monitoring its Twitter feed.
• Wikipedia Often viewed as a
significant trust signal by users, who
consider that if someone has created
a Wikipedia page about your business
you must be at least semi-legitimate.
Check it regularly to see what’s added
and use it to shape the messaging
around your brand while keeping it
up to date with award wins, customer
numbers and expansion plans.
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