DATA C EN TR E
U S S EARC H DATA
Competitive intelligence services Hitwise, a division of Connexity, provides data on the top-visited gambling
sites ranked by internet traffic for the entire US and by state, based on a sample of 10 million internet users
MOST POPULAR
IN
GAMBLING
RANKED BY VISITS
WEBSITES
MONTH MAY
OF
2018
MOST
POPULAR
GAMBLING
WEBSITES
RANKED BY
VISITS FROM
Websites
Illinois Lottery
Rank
May 18
Visits share
1 PCHLotto 29,199,681 9.60%
Florida Lottery 14,107,342 4.64%
3 Texas Lottery Commission 10,594,973 3.48%
4 Powerball 9,520,526 3.13%
5 NY Lottery 8,564,166 2.82%
6 Pennsylvania Lottery 7,855,919 2.58%
7 Lottery USA 7,805,494 2.57%
8 Lottery Post 7,624,614 2.51%
9 California Lottery 7,401,277 2.43%
10 Georgia Lottery 6,557,721 2.16%
11 Michigan Lottery 6,450,514 2.12%
12 DraftKings 6,097,198 2.00%
13 North Carolina Lottery 5,831,991 1.92%
14 King 5,660,920 1.86%
15 Ohio Lottery 5,514,825 1.81%
Segmented
rate
28.84% 84.08%
8.43% 4.33%
Missouri Lottery 4.03% 15.00%
Lottery Post 3.84% 7.35%
Illinois Lottery
Online 3.55% 88.94%
ILLINOIS* Powerball
Wisconsin Lottery
Total number
of visits
2 Segmented
visits
PCHLotto
Websites
Segmented
visits Segmented
rate
42.60% 80.07%
PCHLotto 8.10% 4.02%
Powerball 2.90% 4.08%
Ohio Lottery 2.39% 6.02%
Lottery USA 2.30% 4.17%
DraftKings 2.02% 4.71%
King 1.87% 4.94%
Lottery Post 1.80% 3.33%
Websites
Pennsylvania Lottery
3.02% 4.39% 2.92% 13.03% Bovada
Sportsbook 2.21% 8.04% Bovada Sportsbook
1.79%
6.30%
Twinspires 2.17% 5.51% Twinspires
1.71%
4.21%