iGB Affiliate 69 June/July | Page 76

DATA C EN TR E U S S EARC H DATA Competitive intelligence services Hitwise, a division of Connexity, provides data on the top-visited gambling sites ranked by internet traffic for the entire US and by state, based on a sample of 10 million internet users MOST POPULAR IN GAMBLING RANKED BY VISITS WEBSITES MONTH MAY OF 2018 MOST POPULAR GAMBLING WEBSITES RANKED BY VISITS FROM Websites Illinois Lottery Rank May 18 Visits share 1 PCHLotto 29,199,681 9.60% Florida Lottery 14,107,342 4.64% 3 Texas Lottery Commission 10,594,973 3.48% 4 Powerball 9,520,526 3.13% 5 NY Lottery 8,564,166 2.82% 6 Pennsylvania Lottery 7,855,919 2.58% 7 Lottery USA 7,805,494 2.57% 8 Lottery Post 7,624,614 2.51% 9 California Lottery 7,401,277 2.43% 10 Georgia Lottery 6,557,721 2.16% 11 Michigan Lottery 6,450,514 2.12% 12 DraftKings 6,097,198 2.00% 13 North Carolina Lottery 5,831,991 1.92% 14 King 5,660,920 1.86% 15 Ohio Lottery 5,514,825 1.81% Segmented rate 28.84% 84.08% 8.43% 4.33% Missouri Lottery 4.03% 15.00% Lottery Post 3.84% 7.35% Illinois Lottery Online 3.55% 88.94% ILLINOIS* Powerball Wisconsin Lottery Total number of visits 2 Segmented visits PCHLotto Websites Segmented visits Segmented rate 42.60% 80.07% PCHLotto 8.10% 4.02% Powerball 2.90% 4.08% Ohio Lottery 2.39% 6.02% Lottery USA 2.30% 4.17% DraftKings 2.02% 4.71% King 1.87% 4.94% Lottery Post 1.80% 3.33% Websites Pennsylvania Lottery 3.02% 4.39% 2.92% 13.03% Bovada Sportsbook 2.21% 8.04% Bovada Sportsbook 1.79% 6.30% Twinspires 2.17% 5.51% Twinspires 1.71% 4.21%