I NSI GH T
BUILD A
WIN N I N G
V ID E O ST RAT E G Y
The opportunities offered by premium sporting events are huge, and they don’t come any bigger than
the World Cup. Lee-Ann Johnstone explains how affiliates can best grab the attention of the increased
traffic numbers the finals will bring
BY THE TIME YOU READ THIS, the World Cup will be well underway
and affiliates will be clamouring to benefit from the traffic increase
such a premium event brings. Video is one of the best visual
mediums that you can use to rake in leads and gain higher exposure
in social channels, all of which will be abuzz with sports talk.
So how will you capitalise on this to ensure that your affiliate site
and content strategy can benefit? Creating a video strategy that will
win you commission is a good way to plan for the additional traffic
uplift that the event will bring.
WHY SHOULD YOU BOTHER WITH VIDEO?
Quite simply because you can’t afford not to! When you consider
these facts about video and how we humans interact with it,
you’ll understand what I mean. The figures speak for themselves:
they prove that if you’re not using video content both on and
off your site to attract new customers, then you could be letting
valuable traffic slip through your fingers.
In a recent survey, HubSpot found that 54% of users wanted
more video content from the brands that they interacted with online.
The fact is, your target audience is essentially watching up to 1.5
hours of video a day. Moreover, faced with a choice of text or video,
72% of people will plump for video to learn about a promotion or
service. These numbers are signif icant: they dictate that you really
can’t ignore the power of visual over text when considering your
site content and design updates.
When it comes to improving your conversion rate, video
marketing has a big impact. Studies have shown that 64% of users
converted after watching a branded social media video. Videos also
have a much higher reach on social media than ordinary posts.
Furthermore, the medium can bring in 41% more customers from
organic search and boost their interaction first time with your
affiliate brand. The evidence is overwhelming: it shows that you
really can’t ignore using video to get new customers engaged with
your site and partner promotions.
With almost two decades of digital marketing and affiliate experience gained within retail, payments and
blue chip igaming brands, LEE-ANN JOHNSTO NE has a wealth of expertise as an award-winning digital
marketing expert and business mentor. She is the creator of AffiliateFEST, founder of Best Odds Marketing,
a strategic digital consultancy specialising in affiliate marketing, and in 2017 she launched Affiliate Insider,
which offers affiliate bootcamps, business retreats, affiliate manager training and business development.
iGB Affiliate Issue 69 JUN/JUL 2018
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