T RAF F I C
LATAM B E T TI N G
MARKET
S N A P S HO T
Martin Calvert of leading search market agency Blueclaw analyses some of the key
betting sites in the three high-opportunity territories of Mexico, Brazil and Colombia
IT’S LITTLE WONDER all eyes are on the Latin
American gaming landscape these days, with its
unparalleled sporting passion and mobile-internet
connectivity combining with an increasingly open
regulatory framework to deliver some serious
growth opportunities.
Despite belonging to a single region, each
country has its own specific regulations, norms
and industry leaders. To help guide operators
and affiliates with an interest in Latin America,
the Blueclaw team has analysed some of the key
betting sites identified by iGaming Business in
three high-opportunity countries: Mexico, Brazil
and Colombia.
For those looking to capitalise, it’s important to
base decisions on solid insight and understanding
of the competitive landscape. Over the following
pages we focus on some vital digital facts and
figures and highlight the traits of some of the most
popular sites, based on snapshot data.
MARTIN CALVERT is marketing director at Blueclaw, a betting and gaming-focused SEO, content marketing,
PPC and social PR agency. Martin heads up Blueclaw’s internal marketing team and performs a strategic role on
behalf of a number of key clients.
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iGB Affiliate Issue 69 JUN/JUL 2018