W EB M A S TE R NE W S
PENNSYLVANIA LOTTERY LAUNCHES AFFILIATE PROGRAMME
WITH INCOME ACCESS
PENNSYLVANIA LOTTERY’S ILOTTERY online play
platform has launched an affiliate programme with Paysafe’s
Income Access.
Lottery retailers and other businesses that drive enrolment in
the Pennsylvania Lottery’s iLottery online play platform can earn
a share of the profits through the programme, powered by the
Income Access affiliate platform.
PA iLottery games can be played on a computer, tablet or
mobile device anywhere in Pennsylvania, offering chances to
win up to US$250,000.
“This affiliate programme provides an excellent incentive
to promote PA iLottery,” said Lottery executive director
Drew Svitko. “For 24 months, qualified partners can earn
a profit share of up to 20% for each iLottery player they refer.”
Qualified partners will earn a 10% profit share for players
who sign up for iLottery through in-store marketing efforts,
or a 20% profit share for players who sign up through digital
marketing efforts.
Income Access’ team of lottery affiliate managers, who have
managed the Michigan Lottery affiliate programme since its
CATENA SNAPS UP THE BULL
Catena Media has agreed to acquire Australian stock
market news and analysis website TheBull.com.au,
which provides insight and commentary from leading
Australia finance journalist Ashley Jessen.
Under the deal, Catena will pay an initial AU$900,000
(€585,700) in cash, with an additional AU$250,000 due
after six months based on hand-over obligations being met.
The acquisition agreement also covers the purchase of
other key sites, including TheBull.asia and FatCat.com.au.
In addition, Catena is to acquire video-focused sites
LearnTrading.com.au and LearnCFDs.com, as well as
other similar domains, from Jessen.
Catena plans to use t