TRAFFIC
One step further from getting content
onto your own website moves you into
online reputation management. This would
lead to placements on third-party websites
which already have good rankings, such as
iGamingBusiness.com, CalvinAyre.com
or SBCnews.co.uk, and they would be
talking about your website. It’s important
to make th is content worth clicking on
because, as already mentioned, Google
rankings are driven massively by click-
through rate. If that trusted third-party
content ranks on your brand phrases, you
get a double-trust bonus – implied trust
from that authority site carrying your
news and users’ trust in Google.
The main point about PR is that
when it is done right it influences people
into trusting you more, which means
you have more authority, influence and
awareness, which in turn will improve
search results.
In a nutshell, everything starts with
being satisfied, which transitions into trust
and ends with rankings and profitability.
Your journey to being satisfied starts with
understanding what answers people really
want from you. When you deliver those
answers in a way people want, you become
useful to them. In turn you then become
useful to Google. It will want you in its
search results and you will rank.
NICK GARNER is an online
marketer and entrepreneur.
He previously worked as a
marketing manager for Betfair,
then as head of search for Unibet.
He founded and successfully sold
his first marketing agency, then launched
oshi.io the popular bitcoin casino. More
recently Nick has invested in PRble.com,
an innovative press release business.