FEATURE it prefers hand-built models because they can outperform machine-learned models when measured against metrics such as click-through rate or time spent on a landing page , because machine-learned models “ learn what people say they like , not what people actually like ”.
RankBrain , because of its deep neural network-based composition , cannot be audited , observed or held in anyway accountable .
In order to keep up , it ’ s important by way of penalty avoidance to maintain a capability to remain within many acceptable norms — all of which may be derived from increasingly complex sources using equally complex and increasingly accurate methods of anomaly detection .
However , the bottom line is this : research conducted by Oxford University ’ s Future of Humanity Institute and Yale University ’ s Department of Political Science estimates that AI will write a top 40 song in 11.4 years and win the WSOP in
3.6 years . The experts sampled in Europe expect that AI researchers themselves will be replaced by AI in 80 years ( based on the median ), with optimists estimating the time frame to be closer to about 45 years , and for AI to write a New York Times best-seller in 33 years ( see Figure 1 ). The estimates used 2016 as a starting point and came from the assessments of 352 published AI experts .
Worryingly , the same researchers estimated AI to be capable of being world champion of the game Go after 17.6 years , which we now know was an estimate that was out by around 17 years . So my advice to SEO professionals would be start retraining for something less likely to be replaced . Personally , I ’ m thinking seriously of taking up flower arrangement because based on backtested data we ’ ve already solved many aspects of SEO with better-than-human capability . It would appear most of our numbers are up .
And on that bombshell I wish you all the best of luck .
NAME : PAUL REILLY WHEN : 2 NOVEMBER @ 12:00 WHERE : ROOM 2
PAUL REILLY is founder and CEO , Media Skunk Works . Over the last two decades Paul has consistently redefined SEO , treating it as more closely resembling a competitive sport than a marketing channel . A pioneer of forensic SEO , he originally founded MSW as a think-tank , forming specialist teams of domain experts to solve difficult problems using data .
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