FEATURE it prefers hand-built models because they can outperform machine-learned models when measured against metrics such as click-through rate or time spent on a landing page, because machine-learned models“ learn what people say they like, not what people actually like”.
RankBrain, because of its deep neural network-based composition, cannot be audited, observed or held in anyway accountable.
In order to keep up, it’ s important by way of penalty avoidance to maintain a capability to remain within many acceptable norms— all of which may be derived from increasingly complex sources using equally complex and increasingly accurate methods of anomaly detection.
However, the bottom line is this: research conducted by Oxford University’ s Future of Humanity Institute and Yale University’ s Department of Political Science estimates that AI will write a top 40 song in 11.4 years and win the WSOP in
3.6 years. The experts sampled in Europe expect that AI researchers themselves will be replaced by AI in 80 years( based on the median), with optimists estimating the time frame to be closer to about 45 years, and for AI to write a New York Times best-seller in 33 years( see Figure 1). The estimates used 2016 as a starting point and came from the assessments of 352 published AI experts.
Worryingly, the same researchers estimated AI to be capable of being world champion of the game Go after 17.6 years, which we now know was an estimate that was out by around 17 years. So my advice to SEO professionals would be start retraining for something less likely to be replaced. Personally, I’ m thinking seriously of taking up flower arrangement because based on backtested data we’ ve already solved many aspects of SEO with better-than-human capability. It would appear most of our numbers are up.
And on that bombshell I wish you all the best of luck.
NAME: PAUL REILLY WHEN: 2 NOVEMBER @ 12:00 WHERE: ROOM 2
PAUL REILLY is founder and CEO, Media Skunk Works. Over the last two decades Paul has consistently redefined SEO, treating it as more closely resembling a competitive sport than a marketing channel. A pioneer of forensic SEO, he originally founded MSW as a think-tank, forming specialist teams of domain experts to solve difficult problems using data.
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