iGB Affiliate 65 Oct/Nov | Page 29

TRAFFIC continually send malicious links every month, unless you constantly check your profile and update your disavow file you will never regain your ranking. Once you have updated your disavow file you should look to continue to build Penguin-friendly links from trusted sites. The holy grail of backlinks is a niche related contextual backlink, so look at articles on gambling-related sites that could provide a link or links pointing back to your site. Check out your competitors’ links, look for their strongest low-risk backlinks and contact the webmasters of these sites to have your site included. You need strong, healthy links to replace the low-quality black hat links that were pointing to your site. Backlink audits are no longer a one-time action. It’s a monthly process, which you need to dedicate time to if you want to recover and stay protected from these attacks. It does get quicker because you’re just adding new bad backlinks to the disavow file each month. You can recover from these attacks and eventually make yourself impervious to their effects. But it does take time, and effort, to recover. Good luck. ANDY EDWARDS is the MD of online marketing company Madabout Media. He has more than 10 years’ experience in the affiliate industry and also runs several well-known casino sites. He’s best-known for operating Madaboutbingo.com but also runs Playcasinogames.com, Touchmobilecasino.co.uk and madaboutslots.com. He has diversified his business so he now has a successful affiliate and operator business as well as providing SEO and marketing services for local businesses. We’re 15… Let’s Celebrate! Bringing Affiliates & Operators Closer Together in 2017 & Beyond Affiliate Software | Network & Management Services | incomeaccess.com