TRAFFIC
to cause the most damage. The anchor
text consists of terms such as Viagra,
Cialis, money laundering, illegal drugs
and porn. These links are nearly impossible
to get removed completely because nine
times out of 10 the webmaster isn’t aware
their site has been hacked or has given up
on the site and the hackers take it over to
use for their own gain.
These and similar examples were
noticed every month when our casino
site was ranking top for “mobile slots”
and “mobile casino”. These trophy
keywords have the potential to drive
nearly 10,000 visits per month to a site.
The average CPC if you’re bidding in
Google AdWords would be $83.16 and
$73.87, so you can see the advantage
of your site being first for these keywords.
Because of continued attacks our site
has now dropped to page two for these
keywords, which has a detrimental
effect on our bottom line.
Recovery tactics
Now we’ve identified the bad backlinks
within the profile we need to add them
to a disavow file and submit them to
Google. You can also try to get these
links removed manually but, as stated
before, it’s a very tedious and time-
consuming task, which is why I would
suggest disavowing these links at a root
domain level and submitting your list
to Google and other search engines.
To Google, your site is just a number —
they don’t care if you have just lost
revenue or 10,000 searches per month.
You’re just one of billions of websites
and unless you tell them what links to
discredit how would they know?
Even once the disavow file is submitted,
it c an take a while for Google to recrawl
your site and the sites in the disavow file.
So, because these jealous competitors
Figure 1: Some black hat links, posted on an expired WordPress theme, that point to one of the author’s operator sites,
Touchmobilecasino.co.uk
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