iGB Affiliate 65 Oct/Nov | Page 20

TRAFFIC Figure 6: Example of Answer The Public prepositions Of course, these can get spammed as well — but this tool can give you a good idea of what is being discussed by your potential visitors and players and, therefore, how you can better target them with the content on your own site. Another tool you can use to see what is being searched for online related to your topic is Answer The Public. It works by collecting Google suggestions 16 iGB Affiliate Issue 65 OCT/NOV 2017 for queries based on your topic plus various questions and prepositions (see Figure 6). These give you a real glimpse into the mind of not only your target audience but also those who may link to you. Not every suggestion is worth using as a content idea, but if you look further and see what already exists for these suggested queries, you will