WEBMASTER NEWS
PADDY POWER BETFAIR SETS ‘ONE STRIKE’ POLICY FOR AFFILIATES
PADDY POWER BETFAIR to has
revealed details of a new ‘1 Strike Policy’
for affiliates, in an effort to ensure
consistency with its own regulations and
guidelines set out by the UK Gambling
Commission (UKGC).
In a message sent to members of the
Gambling Portal Webmasters Association
(GPWA), the operator said any affiliate
found to be operating against internal
regulations will immediately
be suspended from the program.
Paddy Power Betfair also outlined
the main activities that affiliates should
avoid if they are to remain in line
with regulations.
These include no SMS marketing,
advertorial style marketing or pop
unders, as well no media buying, unless a
set domain list can be provided of where
the brand will appear and the affiliate
is using a provided creative.
The operator also advised against
email marketing to a database of users
where the email looks like it is sent
on behalf of Paddy Power Betfair,
while challenge or tipping style pages
must make clear that it is a challenge
and must not imply that success
is guaranteed.
Paddy Power Betfair also said that any
sign-up offers must include the words:
‘New Customer Offer, T&C’s Apply 18+’,
while any promotions on social media
must also have the 18+ bio.
In addition, when conducting paid
social advertising, the operator said that
this should be paid ads for the affiliate
site and be clear it is the affiliate site they
are advertising, rather than the Paddy
Power Betfair brand.
The operator also advised affiliates
to only use creative from its media
library or Dropbox folders, rather
than using any homemade creative,
unless signed off by a member of the
team first.
Paddy Power Betfair added: “We take
the Gambling Commission Guidelines
very seriously and want to ensure that
all our affiliates are behaving in a
responsible manner.
“With recent announcements in
the sector it is imperative that we
hold ourselves and our partners to the
highest standards and ensure that we
are not conducting marketing practices
that are prohibited by The Gambling
Commission, the ASA or other
regulatory bodies.”
CATENA MEDIA APPOINTS EKDAHL AS ACTING CHIEF EXECUTIVE
CATENA MEDIA has named
Henrik Persson Ekdahl as acting chief
executive with immediate effect, following
the departure of Robert Andersson.
Ekdahl serves as a member of the board
of directors at Catena and also a partner at
Optimizer Invest, one of the main owners
of the company.
Prior to his time with Catena, Ekdahl
served as chief executive of various major
gambling companies, including Betsafe
and Betsson Group.
Although Catena did not disclose
the reasons behind Robert Andersson’s
exit, it did say in a statement that it has
opted to initiate the change “in order
to fulfil the company’s strategy,
continued growth and to increase
shareholder value”.
Andersson will be paid an amount
equal to six months in accordance with
his contract, as well as a severance
payment that corresponds to an additional
six months salary, with details of these
payments to be declared in the firm’s next
interim report.
It is not yet clear how long Ekdahl will
serve in the interim role, with Catena
confirming it will seek a permanent
replacement for Andersson.
Kathryn Moore Baker, chairwoman
of Catena Media, said: “Catena Media
has been through several growth stages
in a short period of time.
“Robert Andersson’s assignment was
to take the company through an IPO
and later to introduce it to Nasdaq
Stockholm’s main market, which he
did with great results.
“Now, a new phase starts, which
marks a new era in Catena Media's success
going forward.
“We will continue with our strong
growth strategy and look for a permanent
CEO in due time.”
SLOTSMILLION SET FOR UK LAUNCH; ACQUIRES LADYLUCKS.CO.UK
SLOTSMILLION IS TO EXPAND its
services into the UK market after parent
company ALEA.com acquired a licence
from regulator the Gambling Commission.
Punters in the UK will now have access
to the 3D virtual reality online casino and
its range of more than 700 slot games from
26 games developers.
SlotsMillion operates with a mobile-first
approach and its portfolio of 500 mobile
games will be one of the largest in the UK.
In addition to mobile, players can access
SlotsMillion and its games via desktop
and tablet devices.
Alexandre Tomic, co-founder of
SlotsMillion, said: “Launching in the UK
is a huge milestone for SlotsMillion and
one we are very proud to have achieved”.
In October, ALEA also completed the
acquisition of LadyLucks.co.uk from
International Game Technology (IGT).
Launched in 2004 as the market’s first
mobile-only casino, LadyLucks.co.uk will
now be offered across both desktop and
mobile channels.
ALEA has also increased the total
number of game providers from two to
seven, with LadyLucks.co.uk now featuring
more than 80 games from the likes of IGT,
NetEnt and Microgaming.
Tomic said: “This is a bold move from
ALEA, and forms part of our battle plans
for the UK market; now that we have a
licence from the Gambling Commission,
we want to significantly grow our presence
in the country.”
iGB Affiliate Issue 65 OCT/NOV 2017
7