iGB Affiliate 63 June/July | Page 7

CONTENTS Events calendar 04 News 06 Why do bingo affi liates rank so badly on Google? 09 How to recover from a Penguin attack 15 The constantly changing world of search 17 Moving to HTTPS (part 3) 20 Welcome to the AAC issue of iGB Affi liate. The Amsterdam edition of the industry’s leading affi liate event series is of course co-located with the world’s biggest dedicated igaming expo and conference, the iGaming Super Show, providing affi liates with enhanced networking and learning opportunities, the latter bolstered this year by new events such as the Global Lottery Messenger Forum. Getting the most out of AdWords 27 LatAm traffi c analysis: sports betting 31 Effective PR strategies for hard-to-market industries 36 Affi liate profi le: Mathew Symonds, Windrawwin.com 40 and Predictz.com...... Affi liate M&A gathers momentum 45 Several of the excellent speakers and panellists have also provided us with their expertise and insights within these pages, so look out for the AAC boxes at the end of articles for details of when you can catch them during the conference. Among all the usual tools and advice you need to drive your business forward over the summer, be sure to read our excellent cover article by Phil Blackwell (p9-12), a deep dive into why bingo affi liates are failing to rank for the most profi table generic keywords in their niche, and what they can do about it. Five email strategies to drive action from Millennials 54 Six innovative management techniques to grow 57 your affi liate business...... Back to the future of igaming affi liate marketing 60 Finding the K-factor 62 The audience-fi rst opportunity 65 It’s in the gamifi cation 66 Data centre, including European regulation, H2 Dashboards 70 See you in Amsterdam! Stephen Carter, Editor http://on.fb.me/1CGEIgk @igbaffi liate www.igbaffi liate.com Editor: Stephen Carter [email protected] Head of content: Jake Pollard [email protected] Publisher: Alex Pratt [email protected] Designer: Simon Brake Production manager: Craig Young [email protected] Sales director: James King [email protected] Sales manager: James Harrison [email protected] Account manager: Jack Hill [email protected] Senior account manager: Luke Webb [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK T: [phone] F: [phone] www.iGamingBusiness.com © iGaming Business 2017. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affi liate Magazine is published by iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affi liate Issue 63 JUN/JUL 2017 3