INSIGHT
6) Channel your inner wolf –
a wolf doesn’t perform in a circus
There are no blueprints to follow when
you run your own business and things
constantly change. However, one of the
leadership methodologies I firmly advocate
is the Wolf management style.
A wolf pack travels with the eldest
members (experienced executors) in front.
These guys set the pace for the rest of the
pack to follow. The next five wolves are
the strongest (this is the front line – senior
managers) and they protect the bulk of the
pack if there is an ambush. In the centre are
the rest of the pack (the execution team) and
the alpha wolf (CEO) brings up the rear.
By being at the back, he has a clear vision
of what’s coming and a peripheral view of
where they are in the competitive landscape.
This management style is the direct
opposite of a traditional hierarchical setting
with the leader in front, setting the pace
TH E
and driving the vision. The other thing I
really like about the Wolf management
style is that there is a clear collaboration
with everyone in the team. Understanding
their expertise and value as part of the
wider group and delivering to these
strengths enables the pack (company) to
keep moving in the right direction.
Lastly, be a bit like Kanye, i.e. “believe in
your flyness and conquer your shyness”. No
matter how you choose to run your affiliate
business, and what structure you put in
place to manage the delivery of your vision,
remember to stand out and always focus on
innovation. Running a successful affiliate
business is not for the faint of heart — you
need to get up every day and always remain
bold. Just remember that you are already
ahead of the curve because you started.
Now you should just remember to take the
time to innovate and focusing on growing
your business as well as working in it.
MO S T
E XCI TING
AF F I LIATE
EV ENT
Be proud of your successes and your
failures – without the setbacks you will
never learn to innovate.
With almost two decades of
digital marketing and affiliate
experience within retail,
payments and various igaming
brands, LEE-ANN JOHNSTONE
has a wealth of expertise as an
award-winning digital marketing
expert and business mentor.
In 2015 she curated and developed
AffiliateFEST and has now
founded Best Odds Marketing
(www.bestoddsmarketing.com)
a digital marketing consultancy,
training, event management and
business coaching agency supporting
igaming businesses.
OF
2017
BERLIN AFFILIATE
CONFERENCE
FREE ENTRY
FOR ALL AFFILIATES
1ST - 4TH NOVEMBER 2017, MESSE BERLIN
You can expect:
An innovative, analytical and strategic conference
programme
Expert speakers, which will provide information on hot
industry topics, trends and technologies
Unrivalled networking opportunities, allowing you to connect
with the industry
More details can be found on
www.BerlinAffi liateConference.com