FEATURE
WHITE-LABEL OPERATOR:
IS IT FOR YOU?
In a recent survey of a large number of affiliates, iGB discovered more than a third of affiliates were
considering becoming an operator, with 11% already in the process of doing so. As someone who
has already made the leap, Oshi’s Nick Garner has some useful advice for those looking to follow in
his footsteps.
ABOUT A YEAR AGO I wrote about
the pros and cons of setting up your own
white label, based on my own experience
of moving from igaming marketing into
becoming a white label operator. When
I look back on that article, I think to
myself how little I knew. So now I’m
going to go through some of the points
I made a year ago and give you an
update on how I feel about white labels,
affiliates getting into white labels and
the best operator tips I know.
I had been in igaming marketing for
many years and I was able to resource the
start-up of Oshi Casino. The casino started
in October 2015.
I figured it’s always better to go with
something that is growing rather than
shrinking, i.e., cryptocurrency versus poker,
so I found SoftSwiss, which is a bitcoin-first
white label provider,