TRAFFIC
Colombia trends and market opportunity Though Colombia only has a population of 48 million, the scope for growth in the sector is significant, and betting is established as a popular pastime.
In physical locations throughout the country, slot machines are a regular sight with huge multi-million dollar revenues achieved from small stake bets.
As technology and online payment options advance in Colombia, we can expect to see this passion for gaming translate into online success for the operators best able to target the country.
In terms of traffic volume for the major sites attracting visits from the country, there are some interesting trends.
Search volumes are stable and rising in most cases( with the exception of 888, right), with significant reach for names that are less familiar to European betting and gaming professionals.
Likewise, in casino operations, we see more home-grown names – which is to be expected given the comparatively more open regulatory framework, in comparison with Brazil.
The potential for casino and lotto companies to do well in the country has been well noted – games are popular, legal and often defined by a strong local, regional-level identity.
It’ s not just operators which are looking into the market potential of the country – businesses providing underlying technology that will help to specifically maximise Colombian customer experience – and value – have been talking up the potential of the region.
Speaking ahead of the Fadja gaming event in Colombian capital Bogoto, the chairman of betting software company BtoBet was enthusiastic about the market’ s potential;“ We firmly believe our platform and software – based on artificial intelligence – can perfectly assist all operators of South American emerging gaming countries to drive their business, easily.”
Bwin: sports betting traffic in Colombia
Win Comparator: sports betting traffic in Colombia
ApuestaDePortivas: sports betting traffic in Colombia
888Sport. es: sports betting traffic in Colombia
Although there is significant scope for operators to capitalise on promising growth in visitors and searches, those entering the market shouldn’ t expect an easy ride.
With major operators poised to invest more in Colombia and other
Latin American nations, and technology providers emphasising the need to provide differentiated, high quality player experiences, those enterting the market can expect competition to build visibility and capture market share.
iGB Affiliate Issue 63 JUN / JUL 2017
33