TRAFFIC
LATAM TRAFFIC ANALYSIS:
SPORTS BETTING AND CASINO
Martin Calvert from leading search marketing agency Blueclaw analyses the traffic, regulation and
potential in LatAm’s highest-profile markets of Brazil and Colombia for iGB Affiliate.
THE BETTING AND GAMING
OPPORTUNITY in Latin America is
extremely significant, with rapid growth
leading to multi-billion dollar revenues in
the industry.
This is a part of the world where passion
for sport of course runs deep, but lottery
and casino sites are also experiencing
high interest.
Part of this upsurge in interest across
Latin America is fuelled by leaps in
technology, bringing mobile gaming to new
swathes of the population each year.
Some of the largest current opportunities
can be seen in Brazil and Colombia, and
it is those countries that we’ll discuss
here in terms of their traffic, regulation
and potential.
For those looking to capitalise on
these dynamic and energetic markets, it’s
important to do so based on solid insight.
For those new to the region, we hope this
short article provides a useful first step.
This is evidenced in the traffic growth
of key sports betting sites targeting the
country – some of which will be very
familiar to European readers.
Although the road has been rockier for
some than others, across the board web
traffic is on the up, with plenty of scope
for smaller challengers in sports betting to
make their mark.
In casino and games of chance, the
explosion in traffic is even more evident,
coming as a result in part of sites
bet365: sports betting traffic in Brazil
Sportingbet: sports betting traffic in Brazil
Brazil trends and
market opportunity
The Brazilian market opportunity is
defined by scale, with a population of 207
million and mobile penetration hitting new
highs all the time.
According to the Mobile Marketing
Association, over 90% of mobile internet
users in Brazil aged 34 and younger
now have a smartphone, with older
demographics not far behind.
Of late, internet use via mobile has
recorded double-digit growth year-on-year,
and the growing young population of
sports and gaming fans is keen to explore
online betting opportunities.
William Hill: sports betting traffic in Brazil
iGB Affiliate Issue 63 JUN/JUL 2017
31