iGB Affiliate 57 June/July | Page 7

CONTENTS Events Calendar 04 Webmaster News 06 Traffic intelligence: data-led insights on iGaming 10 Content performance optimisation 16 Dominating Euro 2016 19 5 mobile AdWords best practices 22 Welcome to Amsterdam! This is set to be our biggest iGaming Super Show yet, and the Amsterdam Affiliate Conference is a cornerstone conference/event to the Super Show. With a summer of sport fast approaching, I know everyone will be extremely busy over the next few days, but please take some time to take advantage of the wealth of knowledge in the nine conferences to be simultaneously hosted during the show. To help you plan your show, we have asked several of our Super Show speakers to contribute articles in this issue. Look for the badges by the authors’ bios in this issue to find out when they are speaking live so you can meet and ask questions directly to our authors at the show. The evolution of Affiliate Marketing 25 WordPress optimisation: a troubleshooter’s guide 31 The real SEO super affiliates 36 White-label casino: the numbers 43 Negotiating affiliate contracts: a lawyer’s guide 46 Ad blocked: what now? 51 In-play: changing the game 52 Talk to me 55 How visuals can improve your brand messaging 57 10 tips for a summer of sport 60 Michael Caselli, Editor in Chief The content game 63 How four of the industry’s top affiliates drive growth 64 Data Centre, including H2 Dashboards, EU regulation 68 http://on.fb.me/1CGEIgk @igbaffiliate www.igbaffiliate.com Editor in Chief: Michael Caselli [email protected] Editor: Stephen Carter [email protected] Publisher: Alex Pratt [email protected] Designer: Charlie Thomas/Scott Mackie (cover) Production Manager: Craig Young [email protected] Head of Business Development: James King [email protected] Senior Sales Executive: Ed Grundy [email protected] Sales Executive: James Harrison [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK T: [phone] F: [phone] www.iGamingBusiness.com © iGaming Business 2016. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affiliate Issue 57 JUN/JUL 2016 3