INSIGHT
you’ll never have an excuse to not promote
a game or major final.
7. Get keyword focused – If you’re doing
paid search on Google or Bing, you’ll
probably have a good idea of what converts
for you right now. If you’re not and you’re
planning to test this channel during the
summer, then it’s important to understand
what you want to achieve. There will be
huge competition in the UK market once
the Euro 2016 tournament starts, and
CPCs will rocket from the first whistle.