INSIGHT
sure there are some out there, but I don’t
know who they are. Social tends to work
well if you’re a brand with a following
and you go very gently on them. So, it’s a
lot of talking about everything but casino
bonuses.
running a standard casino, there will be
gambling communities you can engage
with, but as ever, it’s all about your unique
selling proposition to that community. If
you get it right, acquisitions are dirt cheap.
Email
Where does this all take us?
I’ve never bought lists and spammed them,
so I’ve no idea what the cost per acquisition
here would be. All I know is that email
providers are getting very good at filtering
out spam and making this work would be a
huge challenge.
The horrible truth is that churning out your
marketing money on a badly conceived ‘me
too’ cookie-cutter white-label casino brand
will probably allow you to break even at
best.
I go back to the underlying theme of
my previous article of having some kind
of practical insights into the marketplace.
I think ground zero is knowing you can
get converting traffic. Then it’s being smart
enough to build a brand which resonates
with your target audience. Put the two
together and you’re in a good place.
Community
There is a huge and vibrant bitcoin
community who are very reputation
sensitive. If you engage with the
community and they trust you, it becomes
a huge source of new customers. If you’re
That’s why if you’ve lined up a savvy
affiliate that is been in the game for more
than three or four years and some random
person with a few million pounds who
reckons he can make even more cash
running a casino, I’d put my money on the
affiliate any day.
In the next issue, I will talk about brand
and what it actually means in the context
of a white-label casino.
NICK GARNER is CEO
of Tykhe iGaming, which
owns Oshi Bitcoin Casino.
He is also founder of
the successful iGaming
marketing agency 90 Digital
and prior to that worked for Unibet and
before that Betfair.