INSIGHT
WHITE-LABEL CASINO:
THE NUMBERS
In the second part of a series based on his experiences of setting up and running a white-label bitcoin
casino, Nick Garner of Tyche iGaming digs down into the financials, which may not bear much
resemblance to some of the Year 1 scenarios being painted by providers, he warns.
IN MY LAST ARTICLE for iGB Affiliate,
I discussed the pros and cons of setting
up your own white label casino. This time
I want to talk about some of my own
experiences and the financials involved in
setting up my/your own white label casino.
Figure 1: One white-label provider’s estimated Year 1 setup costs
One time set-up fee:
none (zero)
Fixed monthly fee:
none (zero)
Revenue share level:
15%
Estimated user LTV:
EUR 200
Some history
Revenue share advance deposit:
EUR 6250
I’ve been working within casino marketing
for many years and I’ve always thought
it would be great to build a truly scalable
business around something I know a lot
about. Fortunately, Tom Finlayson my
CTO and Aferdita Pacrami the CEO of my
digital marketing agency felt the same, so
we started our first white label brand, Oshi.
History tells us that it’s always good to
pick a niche and work your way from there.
Having looked at the growth of bitcoin and
the relative freedoms it gives consumers
within iGaming, I figured that would be a
good place to start and so I decided to work
with SoftSwiss as the provider and Oshi.io
was born.
From there, we set up Tyche iGaming to
act as a framework for building out more
brands and reselling white label services.
Licensing costs:
EUR 45000
Estimated gross revenue (y1):
EUR 500000
Total revenue share:
EUR 75000
Estimated net revenue (y1):
EUR 425000
Risk
I hate risk. So I do my best to minimise
it. I make calculated decisions based on a
manageable downside and a substantial
upside.
I’m lucky in the sense that I’ve been on
the iGaming scene for years, and know my
way around. When I started Oshi, I said to
myself it would be five years of hard grind
to get this thing