iGB Affiliate 57 June/July

FEATURE FEATURE Q1 UK Top 20 Sports Betting Affiliates (organic search) 5 cheltenhamfestivals.com championhurdle.org cheltenham-festival.co.uk oddschecker.com 10 Average Position thecheltenhamfestival.net betting-directory.com cheltenhamfestival.net racingbetter.co.uk 15 bestbetting.com oddsportal.com racingtips.com cheltenham-goldcup.net footballbettingtips.org bettingoffers.org.uk odds-comparison.co.uk 20 cheltenhamtips.org.uk olbg.com cheltenhamzone.com weekendfootball.co.uk freesupertips.co.uk 103 103.5 104.5 104 105 Modelled Click Value Q1 2016 (Log10 scale) UK Top 20 Sports Betting Affiliates – Q1 ranking Q1 UK Top 20 Sports Betting Affiliates (QoQ Change) cheltenham-festival.co.uk Domain oddschecker.com cheltenhamfestival.net cheltenhamfestivals.com betting-directory.com cheltenham-goldcup.net cheltenhamtips.org.uk olbg.com racingbetter.co.uk championhurdle.org thecheltenhamfestival.net Position 1 oddschecker.com 2 1 cheltenhamfestival.net 3 -5 freesupertips.co.uk cheltenhamzone.com weekendfootball.co.uk racingtips.com oddsportal.com odds-comparison.co.uk bestbetting.com Estimated Organic Traffic Value 00 0 10 0 00 0 75 00 50 0 00 25 0 0 bettingoffers.org.uk -1 cheltenhamfestivals.com 4 1 olbg.com 5 1 cheltenham-goldcup.net 6 -3 betting-directory.com 7 -3 cheltenhamtips.org.uk 8 -18 freesupertips.co.uk 9 4 10 3 footballbettingtips.org footballbettingtips.org Difference* cheltenham-festival.co.uk bestbetting.com 11 5 racingbetter.co.uk 12 -6 thecheltenhamfestival.net 13 -2 championhurdle.org 14 -2 -14 cheltenhamzone.com 15 weekendfootball.co.uk 16 5 racingtips.com 17 4 oddsportal.com 18 4 odds-comparison.co.uk 19 -3 bettingoffers.org.uk 20 NA *GBP (equivalent PPC value from organic search) iGB Affiliate Issue 57 JUN/JUL 2016 37

iGB Affiliate 57 June/July | Page 41