iGB Affiliate 55 Feb/Mar | Page 7

CONTENTS Events Calendar 04 Webmaster news 06 Ranking is an engagement game 10 Engaging bingo players 15 Maximising acquisition through landing pages 21 Website redesign: 5 SEO checks to save and increase your traffic 25 Welcome to LAC! In this issue you will see the latest and greatest of the affiliate world, with new opportunities for 2016 and some surprising predictions as to what affiliates can expect in 2016. But let me remind you, that besides being one of the largest exhibitions for iGaming Affiliates in the calendar, LAC also has an amazing conference track. This is your opportunity to hear first hand from and ask questions to some of the contributors of this magazine. I urge you to have a look at the LAC conference tracks on the website and add the sessions that most interest you to your busy conference schedule – because the content at LAC is truly amazing and will spark ideas that will help you drive your affiliate business forward in the coming year. 2016: year of design 32 On-site and off-site SEO 36 Unifying customer conversion data across devices 41 2016: the predictions 46 The power of blogging 50 eSports for affiliates: worth the hype? 53 2016: app time for affiliates? 54 Keeping up with technology: staying current in a crowded space 57 Understanding the deal for binary affiliates 62 DFS: the Premier League lowdown 65 The ultimate cheat sheet for social 68 Beacons of potential 72 Michael Caselli, Editor in Chief How being authentic can return great results 75 Social responsibility: why should affiliates care? 79 It’s time for Mad Men 82 Data Centre, including new H2 Mobile Dashboard 84 Editor in Chief: Michael Caselli [email protected] 2nd Floor, 5 Thomas More Square, London E1W 1YW T: [phone] F: [phone] Designer: Scott Mackie www.iGamingBusiness.com © iGaming Business 2016. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under Production Manager: Craig Young the Copyright Designs and Patents Act 1988. Application for [email protected] permission for use of copyright material including permission to Head of Business Development: James King [email protected] www.igbaffiliate.com Publishe d by: iGaming Business Ltd, [email protected] [email protected] @igbaffiliate Printed in the UK by: Pensord Press, www.pensord.co.uk Editor: Stephen Carter Publisher: Alex Pratt http://on.fb.me/1CGEIgk FREE SUBSCRIPTION email: [email protected] Senior Sales Executive: Ed Grundy [email protected] Sales Executive: James Harrison [email protected] reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Ltd, 2nd Floor, 5 Thomas More Square, London E1W 1YW. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affiliate Issue 55 FEB/MAR 2016 3