ADVERTORIAL
The new site comes with a completely new
design and content, a new front end and
gives our customers a seamless crosschannel experience. When creating the
site, we’ve aimed for it to be revolutionary
and not an evolution of the current site.
This has given us the possibility to really
come up with something new and unique
while also making sure that it has been
architected and designed to support
continuous evolution and improvements.
Our customers will notice a responsive,
personalised, exclusive and thrilling
gaming experience with the new site.
The Maria brand is historically a
female-oriented one. How will the
relaunched Maria.com reflect and
cater for the rapidly changing tastes
and behaviours of this audience?
We have recently launched a completely
new and exclusive bingo client which has
been really well-received by the majority
of the very important female segment that
prefers to play bingo with us. Maria Casino
will always be a brand with a feminine
touch, but we believe that with the brand
repositioning we are giving both our
male and female target audience a better
gaming experience.
The new Maria Casino site will allow
us to give an even better, wider and
more relevant product offering to our
customers compared to today. Whether
“Affiliates are a core part of our business and
we [...] work with each partner to optimize and
maximise the business for both parties.”
the customer’s preferred product is
casino or bingo, they will get an improved
experience thanks to the personalisation
and dashboard functions to name just a
few very cool and new features. All in all,
we strive to deliver extraordinary service
and anticipate our customers’ needs.
Affiliates have a huge choice in terms
of the brands they can promote. Why
should the relaunched Maria be of
interest to them?
With the repositioned Maria Casino
brand, we offer a seamless, personalised
digital gaming experience that’s both
robust and responsive. We build trust
amongst both our customers and affiliates
by consistently providing a reliable
platform, attractive campaigns and sales
promotions and a unique brand that has
been around since 2007.
The Maria Casino brand is already in the
top 3 in terms of brand awareness when
it comes to online casinos and number
1 position amongst online bingo brands
in most of our key markets, which means
we’re front of mind for a lot of potential and
existing customers. This saves affiliates
both time and resources to acquire and
convert new customers, and means that
we have a high retention rate for affiliates
who benefit from the lifetime revenue share
which comes as standard at the Unibet
Affiliates program.
In the coming months we’ll be investing
more to push the brand, whether that’s
through our generous welcome offers for
new players, digital and offline advertising,
or potentially enhanced deals for our
valued affiliate partners.
Affiliates are a core part of our business
and we don’t take anything for granted,
but work with each partner to optimize
and maximise the business for both
parties. With everything coming up in 2016,
I strongly believe that Maria Casino will
continue to grow rapidly and steal market
shares, and we invite affiliates to join us
on this journey and share in our future
success!
The new Maria Casino site will be
launching across various markets in
February 2016. For more information, visit
www.unibetaffiliates.com or speak to your
Unibet Affiliates account manager.
The new Maria Casino site is fully responsive and offers players a customizable dashboard to quickly access their favourite games.