INSIGHT
KEEPING UP WITH TECHNOLOGY:
STAYING CURRENT IN A CROWDED SPACE
Marketing, sales and affiliate technology has exploded in recent years, and while it’s difficult to stay up to
date with every new tool or technology released, there are a few useful practices marketers can adopt to
stay up-to-date, writes Corey Pavdeen of t2 Marketing International.
WHEN IT COMES to marketing
technology, the landscape is rather vast.
Every year, Scott Brinker of ChiefMarTec
conducts his analysis of the marketing
technology space (see a very small version
of the supergraphic in Figure 1, and visit
his website ChiefMarTec.com to see the
full graphic every year as it is released), and
since his supergraphic’s inception in 2011,
the market has grown nearly eighteen fold.
Eighteen times bigger!
In just a few short years, the marketplace
for marketing, sales and affiliate
technology has grown to surprisingly great
heights. With this seemingly endless and
exponentially increasing expansion, it can
make the average marketer feel as though
keeping up with the technology landscape
is an impossible task.
Frankly, unless your job title is Chief
Marketing Technology Officer - a title
that has been increasing in popularity as
of late - it will be difficult to keep up with
every new tool or technology available.
Therefore, in order to stay up-to-date with
the industry, there are a few useful practices
that marketers can adopt.
Figure 1: The marketing technology landscape (Source: ChiefMarTec.com)
iGB Affiliate Issue 55 FEB/MAR 2016
57