TRAFFIC
or a misspelling, or because the linked
website is no longer registered. If the
latter, we may evaluate buying and
using that domain to link our money
site within a PBN (private blog network)
strategy.
●●Majestic
The last tool we usually use is Majestic
SEO, which gives us the Trust Flow
and the Citation Flow of the analysed
website. The higher those values are, the
stronger the website (and the tougher it
will be to overcome that competitor). Of
those two metrics, the one to pay most
attention is the Trust Flow, as this shows
the quality of the sources linking the
analysed website, and we all know that
having one link from a very authoritative
websites is far more valuable than lots
links from weak resources.
From the top menu, we can click on
‘backlinks’ to have a look at the Trust
Flow of linking website both for URL
flow metrics and domain flow metrics.
The aim of this exercise is to obtain
links from the same highest authoritative
sources as our competitor websites.
Topical trust flow also displays the niche
of the linking sources: society, education,
finance, science and so forth, with the
strongest backlinks being those from
related niches and topics.
Tips for keeping users engaged
Now we have a good website, a great
piece of content, and know how to search
for good links, the last step is to learn
how to keep users engaged. Why is this
so important? An engaged user is a loyal
one, and is the most likely to buy from our
website. Here we share some tips towards
achieving this.
●●Create a great first impression
Often this is the only opportunity you
will get to impress the user and transform
them into a loyal one, so it’s imperative
38
iGB Affiliate Issue 55 FEB/MAR 2016
to have an easy-to-navigate website
and offer easily readable, high-quality
content. We need to front of mind that
the aim of every article on our website is
to satisfy a user’s needs.
●●Offer a mobile version of your website
Almost a year has passed since Google’s
Mobilegeddon update (it was released
on April 21, 2015) and still not every
website today is mobile-friendly. It’s now
a must to have a mobile website that gives
users a great navigation experience on all
devices. Navigation from smartphones
is increasing week by week (see www.
smartinsights.com/mobile-marketing/
mobile-marketing-analytics/mobilemarketing-statistics/) and we cannot skip
this step, which allows us to convert more
easily and earn more money.
●●Make proper use of text formatting
Use bold when needed, clear line
spacing, a readable font, both in terms
of size and legibility. Integrate your text
using lists, which are easier to read, and
use images to help explain and make
your concepts clearer. Video is also a
great way to reach users who don’t like
to read.
●●Allow users to easily share your content
Put your social buttons in intuitive places
on your webpage and encourage users to
share on their favourite social network.
Google tends to reward the most shared
websites and webpages with a higher
ranking.
●●Easy-to-follow navigation
Users need to move easily though your
website. Keep your menus visible and
easy to use.
●●Easy-to-understand homepage
Studies show that if a homepage doesn’t
grab your user’s attention within the first
10 seconds of landing on it, they’ll leave
and never return. So, when creating your
homepage remember to keep it simple
and avoid clutter that may make it
confusing to the first-time visitor.
your website as quick as possible
Especially when navigating the site by
mobile, users don’t want to have to wait
to access the content, so it’s crucial for
this to load and display as fast as possible.
Pages that load in less than a second are
favoured by both users and Google. To
achieve this, use light images and think
about using a good content delivery
network. Also, keep your coding simple
and always choose a reliable server.
●●Make
In summary
In conclusion, building an optimized
website is pivotal to achieving great
results. This is true in every niche, but
perhaps holds even more true in the most
competitive niches such as forex and
casino. Nothing can be left to chance, every
single aspect of your on and off-site SEO
must be perfect in order to rank.
Also, don’t forget to allow your users
to subscribe to a free newsletter updating
them about your new content and offers,
as this helps build loyalty. Email marketing
has one of the highest conversion rates out
there, so it’s a must.
Do all this correctly, and you will have
a potential money-making machine in
your hands.
GINO TOPINI is an Italian,
resident in London, UK.
Along with Manila Carano,
he owns Mj Web Studio
Ltd, a digital company
experienced in web design,
SEO, web marketing, social media
marketing and copywriting. Working in
SEO since 2005, he prefers to work in
the most competitive niches, such as
forex, loans, mortgages, insurance and
tourism.