TRAFFIC
Where to find a good UX designer
This is probably a lot easier than finding
a good programmer, but the process and
interview process should be the same. You
can try traditional job marketplaces like
Upwork or Craigslist, but if you want to
find where all of the good UX designers
like to hang out, try websites such as
Dribbble.com (that’s the letter “b” three
times) and Behance.net, to name two of the
biggest and most popular.
Figure 1: Operators with great UX design
Dribbble.com
In particular on Dribbble.com, you can
search for UX designers and find UX
designers for hire by using the search filters
at the top of the page. Most of the top
designers, as well as the rising stars, will be
on Dribbble. When interviewing any UX
designer, you’ll need to know their process
for desig n and iteration. Ideally you’ll want
someone that will get you to help assemble
the website using wireframes.
Wireframing
Any good design company or UX designer
will probably not want to start any website
project without having the whole thing
mapped out in a wireframe. Not only
does this help the designer make a better
website, but most importantly, it prevents
the client from requesting too many design
changes which often leads to scope creep,
which means you’ll end up upsetting your
designer or result in their endlessly billing
you for taking up more hours of their time.
While there are tons of sites for
creating wireframes, I recommend using
Moqups.com, which is extremely easy to
use for any beginner.
The importance of logos
In addition to there being a lot of ugly
websites out there, there are just as many
ugly logos, and sometimes your branding
falls apart right from the start when you
need to make an impression. Many bad
logos you see are not by designers that
make them vector-based, so if they are
making the logo in photoshop or you are
paying $5 from it from Fiverr.com, then this
is your first problem. A good logo should
quickly relay your message of what your
company is about, but not command so
much attention that it distracts users from
the rest of your site. If you have a budget to
work with, don’t go cheap on your logo and
get a specialist, just like you would do with
a UX designer. If you need a good logo
designer, I recommend LeoLogos.com, and
you can also search on Dribbble.com just as
you would for a UX designer.
Conversion rate optimization
If you put together two talented people
iGB Affiliate Issue 55 FEB/MAR 2016
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