WEBMASTER NEWS
CAESARS INTERACTIVE SECURES INCOME
ACCESS DEAL
CAESARS INTERACTIVE
ENTERTAINMENT (CIE) has secured a
partnership with Income Access, under
which the two companies will develop
an affiliate programme for the casino
operator’s Nevada and New Jersey-facing
online gaming brands.
Powered by the Income Access
platform, the affiliate programme will
cover the WSOP.com real-money online
poker brand, as well as the CaesarsCasino.
com and HarrahsCasino.com online
casino brands.
Income Access Affiliate Manager
will oversee the new programme, which
will also benefit from the company’s Ad
Serving product that enables operators to
manage and optimise online campaigns
using targeting functionality such as geotargeting, time-of-day and browser.
The programme is scheduled to launch
during the third quarter of this year.
“As a technology solution, Income
Access has an excellent reputation for
streamlining and improving player
acquisition via the affiliate channel
for online po