INSIGHT
DFS: THE SURVEY
Eilers Research recently published an online survey of daily fantasy sports players. Here Managing
Partner Adam Krejcik shares some of the headline findings with iGB Affiliate.
OUR RECENT ONLINE survey of daily
fantasy sports players ran from June 18 to
July 9, with a total of 1,420 responding to
all or some of the questions. The survey
link was actively promoted on various
distribution channels including social
media (i.e. Twitter, Facebook, LinkedIn),
industry websites, and proprietary customer
databases. 1
Based on the data we collected, some
key findings and highlights emerged. Here
we summarise a selection of these.
n = 1,237
MALE
FEMALE
98%
Source: Eilers Research “Daily Fantasy Sports
Player Survey – 2015”
Background demographics
Figure 2: Age of DFS players
First, DFS players are all millennials, and
essentially all males (see Figures 1 and 2).
The male dominance of DFS (98%)
contrasts with season-long fantasy - 66%
males and 34% females - as per a recent
FSTA Market Study - 2015 (conducted by
IPSOS). Our findings are also consistent
with a FanDuel demographic study
conducted in 2014, which found 95% of
its players are male.
As can be seen from Figure 2, our
survey results indicate that 51% of DFS
players are age between 25 and 35. This is
consistent with the FSTA Market Study,
which found an average age of 37.7
years old, as well as the aforementioned
FanDuel Demographic Study.
n = 1,234
Relationship with season-long
fantasy
The survey also found that most DFS
players also participate in season-long
fantasy, with only around 7% saying they
“do not play” season-long fantasy (see
Figure 3).
However, nearly half (48.1%) of all
those surveyed said they’ve “signficantly
reduced” their season-long activity, after
they started playing DFS.
Player profile
Most DFS users (62%) have been active
for less than two years and would consider
2%
Figure 1: Gender of DFS players
51 or older
Source: Eilers Research “Daily Fantasy Sports
Player Survey – 2015”
5.5%
41 to 50
15.0%
36 to 40
15.3%
31 to 35
25.5%
25 to 30
25.7%
12.7%
18 to 24
0.3%
Under 18
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Figure 3: I have been playing traditional/season long fantasy sports for...
n = 1,246
Over 10 years
53.1%
25.0%
5 to 10 years
15.3%
1 to 4 years
I don’t play
Source: Eilers Research “Daily Fantasy Sports
Player Survey – 2015”
6.6%
0.0%
20.0%
40.0%
60.0%
1
Special thanks to everyone who participated and helped promote this survey. In particular we would like to thank our media
partners: RotoGrinders, RotoWire, DFS Report and Legal Sports Report and our strategic partners: Fantini Research and IAGA.
70
iGB Affiliate Issue 52 AUG/SEP 2015