INSIGHT
BRITAIN AT THE BOOKIES:
THE SOCIAL MEDIA REACTION
The recent BBC series, Britain at the Bookies, put various aspects of the UK betting industry at the centre of
public attention for the three weeks it aired. iGaming Business Social Monitor tracked social media’s reaction
to what it was watching, and lead consultant Joakim Nilsson shares some key insights with iGB Affiliate.
Britain at the Bookies, which aired on
BBC1 for three hour-long episodes over
consecutive weeks from 20 July to 3 August
2015, looked at various aspects of the
UK betting industry, from sports betting,
FOBTs and the decline of greyhound racing.
The industry perspective was provided by
behind-the-scenes access to Coral’s head
office and betting sho