iGB Affiliate 52 AugSept | Page 5

CONTENTS Events Calendar 04 Webmaster news 06 Off-site SEO: from link-building to content marketing 10 Content marketing: can data really spark creativity 17 Chasing traffic: the SEO landscape for forex and binary 20 Let me start by congratulating our authors and our editors for an outstanding issue. Covering everything from offline to mobile, this is one seriously practical read. But one article in particular can’t be missed, and that’s our piece on China. Whether you are an affiliate for forex or CFDs, the world’s biggest internet market looks set to be a gold mine. With value-priced advertising on Baidu, and an online population that is not only growing in numbers, but in wealth, China should be on everyone’s radar. The marketing future: data vs. creativity 28 The future of search: what can we expect from SEO and PPC? 30 Social marketing: 10 key evolutions 33 Interview: Scott Ball, Poker Partnerships Lead, Twitch.tv 36 Fresh8 Gaming’s Andrew Sharland on the future of mobile advertising 39 So while you read up about the opportunities in the East, let me remind you about change in the West. This year’s BAC conference, which had been held in Barcelona for the past few years, is moving to Berlin after having taken on feedback from the affiliate community. The event will be held from October 22-25. Besides everything iGaming affiliate-related, BAC 2015 is also home to the Financial Partners Expo, where you will find all the expertise in the world about trading products and their success in the Chinese market. How’s that for coming full circle? Opportunities for affiliates in China 44 Affiliate profile: WhichBingo 48 Britain at the Bookies: the social media reaction 55 Fixing the affiliate channel 58 NJDGE: last chance for affiliate compliance 62 Interview: Ali Moiz, CEO, Vulcun 64 DFS: the survey 70 Data Centre, including EU regulation, State of the Union 72 Michael Caselli, Editor in Chief Editor in Chief: Michael Caselli [email protected] 2nd Floor, 5 Thomas More Square, London E1W 1YW T: [phone] F: [phone] Designer: Scott Mackie www.iGamingBusiness.com © iGaming Business 2014. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under Production Manager: Craig Young the Copyright Designs and Patents Act 1988. Application for [email protected] permission for use of copyright material including permission to Head of Business Development: James King [email protected] www.igbaffiliate.com Published by: iGaming Business Ltd, [email protected] [email protected] @igbaffiliate Printed in the UK by: Pensord Press, www.pensord.co.uk Editor: Stephen Carter Publisher: Alex Pratt http://on.fb.me/1CGEIgk FREE SUBSCRIPTION email: [email protected] Senior Sales Executive: Ed Grundy [email protected] Sales Executive: James Harrison [email protected] reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Ltd, 2nd Floor, 5 Thomas More Square, London E1W 1YW. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affiliate Issue 52 AUG/SEP 2015 3