FUTURE OF DIGITAL MARKETING
“If Apple put up a walled advertising garden, advertisers
will have to user their tools because the market share
of iOS is so high. But massive land movements like this
also bring opportunities for entrepreneurs.”
absolutely has a place in the marketing
mix, but I think users are tiring of pre-rolls.
The format is a secondary concern in my
mind, the message you put in the format is
the key.
There are significant technology
problems we are solving around how to
build dynamic messaging into mobile ad
formats. If you look at the current mobile
banner formats, they’re essentially just
static GIF files. Video makes this problem
even more challenging. We’ve made big
advances in solving some of the inherent
technology barriers for our partners.
Does the long-running debate
over the merits of HTML5 vs native
apps still have any relevance
when it comes to deciding
the effectiveness of mobile
advertising, or have technical
developments now rendered this
redundant?
40
this kind of granularity that excites me,
that mas