FUTURE OF DIGITAL MARKETING
THE MARKETING FUTURE:
DATA VS. CREATIVITY
In our ever increasingly connected digital world, technology is the driving force behind changes in our
behaviour and in our consumption and use of brands and services. Marketing is not immune to these
changes, with operational tasks becoming more ever more reliant on big data and automation. But will
these nuggets of actionable insight necessarily provide the competitive advantages marketers are seeking
by connecting on an empathic level with consumers, asks iGam