TRAFFIC
I know this sounds harsh, but as you
know if you have read my past articles for
iGB Affiliate, I call it like it see it.
Binary and forex operators on the whole,
should learn from the grown-ups in this
business: sportsbook and casino operators.
The data also bears this out. For
instance, in forex there are actually
hundreds of clone white label websites
with barely any traffic just subsisting on
the Internet. Also, when only a few sites
dominate the share of search traffic, it
tells me there isn’t actually that much
competition, and/or the competition are
fairly weak.
With binary options, it’s at present a very
thin sector with little traffic and surprisingly
little value in the traffic. If you mix this
with the large number of copycat websites
which offer nothing special, you end up
with a desperate situation.
On top of that, my guess is these sites
have emerged because people within
the financial world have stumped up the
start-up cash to launch another white label
website, thinking it will make money like
their other investments did. What they
forget is that it’s a marketing game, not
just another financial instrument that’s
being sold.
There is however some good news fo