TRAFFIC
CHASING TRAFFIC:
THE SEO LANDSCAPE
FOR FOREX AND BINARY
90 Digital founder Nick Garner has undertaken an exhaustive comparative analysis of the forex and
binary search landscape, and concludes from the data that operators would be best-advised to adopt
the marketing-led approach of their casino and sportsbook peers if they are to become a bigger draw
for affiliates.
I WAS AT the Amsterdam affiliate
conference hanging out as an affiliate.
(Yes, like you, I make money from being
an affiliate!)
I’ve been going to IGB affiliate
conferences for years, but one thing
I’ve noticed recently was the number of
forex and binary options operators really
hustling for traffic. Of course, everyone
wants converting traffic and every affiliate
manager will give a good pitch, but..I
don’t know if it was me…I sensed a hint
of desperation on the part of the forex and
binary options operators.
So for the sake of discussion, let’s
assume they are in urgent need of traffic.
The question is…why?
To understand more about the industry,
I did a big piece of research around the SEO
landscape in forex and binary. I decided
to look at 53 different English-speaking
territories, because it’s of course easier to
market in your own native language.
From my experience in the gambling
industry, most affiliates make most of
their money from SEO. It’s tough to make
money on paid advertising, because the gap
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iGB Affiliate Issue 52 AUG/SEP 2015
between what it costs to acquire customers
and what you get in affiliate commissions
is so thin, that for every pound earned, you
might be spending 90 or 95 pence in media
spend. You only need a tiny fluctuation
and performance to lose your money. Of
course, some affiliates do make a ton of
cash out of paid media, but in general I
think it’s not as attractive as natural search.
Therefor KH