TRAFFIC
OFF-SITE SEO:
FROM LINK-BUILDING
TO CONTENT-MARKETING
TO... MARKETING
With Google’s policies on link-building increasing the pressure on operators and affiliates to come up
with innovative content-marketing ideas, Matteo Monari of BizUp looks at how these can be transformed
into highly successful link-baiting campaigns.
DURING THE PAST 20 years, Google’s
improvements have pushed webmasters
worldwide to improve their link-building
techniques in order to survive. In this
article we will see how this evolution has
progressively subverted the traditional
link-building approach, to the point that
links can now almost be seen more as
a key performance indicator (KPI) of
traditional ma