iGB Affiliate 51 JunJul | Page 7

CONTENTS Events Calendar 04 News 06 Mobilegeddon came and went…now what? 10 Five steps to avoid when your site has been penalized 17 Google turns up the content quality dial 20 The Ten Commandments of link-building 28 Betting on eSports and financial trading are the buzz this issue and have a supplement each. As eSports continues to show incredible growth for bookmakers and is spinning off a sub-industry of its own, financial trading continues to grow from huge to enormous, and is attracting massive investment from traditional iGaming. Both these trends of course will be covered in detail at the iGaming Supershow in Amsterdam (June 23-26) and if you are getting this magazine now, and you haven’t registered for the event, then put this magazine down, get your laptop out, and register for free at www.iGamingSupershow. com. Now go pack a bag and finish reading this on the plane. Who’s winning SEO in Las Vegas? 30 Round Table: the rise of eSports 36 The acquisition stream 40 Is eSports the new gold rush? 43 To be or not to be…a regulated broker 48 Opening a brokerage: achievable goal or far-fetched dream? 50 Q&A: Nick Bortot, BUX 52 Online poker is dead - long live online poker 54 Sportsbook affiliates need to diversify 57 Q&A: Joakim Nilsson, Social Monitor 60 Becoming a (virtual) reality 66 Michael Caselli, Editor in Chief Data Centre, including EU regulation, H2 Dashboard 70 Editor in Chief: Michael Caselli [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business Ltd, Editor: Stephen Carter 2nd Floor, 5 Thomas More Square, London E1W 1YW [email protected] T: [phone] F: [phone] Publisher: Alex Pratt [email protected] Designer: Scott Mackie www.iGamingBusiness.com © iGaming Business 2014. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under Production Manager: Craig Young the Copyright Designs and Patents Act 1988. Application for [email protected] permission for use of copyright material including permission to Head of Business Development: James King [email protected] http://on.fb.me/1CGEIgk @igbaffiliate www.igbaffiliate.com Senior Sales Executive: Ed Grundy [email protected] Sales Executive: James Harrison [email protected] reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Ltd, 2nd Floor, 5 Th