FINANCIAL TRADING FOCUS
Q&A: NICK BORTOT,
CEO, BUX
Nick Bortot, CEO of gamified trading app BUX, speaks about the gambling industry’s move into the
online broker environment, and concludes that there are some critical differences between the two
sectors that are currently being overlooked. By Kimberley Bailey.
FINANCE IS FAST becoming one of
the most alluring fields for the betting and
gambling sector, as it sees an opportunity
to step into the online trading environment
and to merge the two businesses.
There are two main reasons why this
is so appealing. Firstly, the gambling
and betting sector is currently ahead
of online brokers when it comes to
acquisition, retention and monetisation.
And secondly, because the betting and
What are the main differences between the
two that are currently being overlooked?
Well, for example, we know that someone
who visits a casino is aware that there is
a big chance they’re going to lose more
money than they win, but trading services
perform in a different way; customers do
expect to be in with a serious chance of
making money, and they expect to be able
to improve their investment skills over time.
With investing and trading there needs
“What we see is from many CFD, binary options, and
FX operators is that they’re simply trying to transfer
one model to the other, and this just isn’t possib K