TRAFFIC
top paid positions. Obviously, they can only
afford to pay so much per click, so prices
flatten out at a certain point.
As a result, you end up with a few
advertisers prepared to pay a lot and
many advertisers just left out of the
race completely. Overall, it means less
aggregated revenue for Google because so
few advertisers can participate aggressively
relative to desktop.
Because mobile is growing exponentially,
Google is faced with a massive problem.
One answer may be to diverge mobile
search results to make users naturally prefer
paid advertising results.
Mobilegeddon following a
Penguin path
So far, most of the studies around the
mobile update have suggested little or no
change after the initial shakeup. However,
just like Penguin, there was a big bang
and then it all settled down, with the
new algo progressively working its way
through bad links.
Overall, it makes sense for Google to
have the algorithm in place to adjust search
results based on mobile friendliness.
Leading from this, the next big question is
“how do I make my site mobile friendly?”
Five ways of future proofing your
mobile SERPS (and make more
revenue)
#1 Understand your competitive
landscape.
This means evaluating your competitors
and their search friendliness. If everyone is
mobile friendly and you are not, there is an
issue. The easiest way to do this is:
●
1. Identify the core key phrases you are
interested in
2. pick out the websites which rank best,
most often (̸