iGB Affiliate 50 AprMay | Page 5

CONTENTS Events Calendar 04 News 06 Google Hummingbird demystified 10 Engagement rank: the new ranking factor 17 The smart content marketer’s tool box 26 Round Table: the rise of political betting 32 Betting on politics is big business, and with the UK General Election coming up, this year’s election is expected to bring more betting action than any other political event that came before it. The opportunity? Well, there simply isnt much affiliate focus on political betting, despite the category growing hugely in popularity, and gaining mass media attention. Political betting will certainly be a case of the early bird catching the worm. UK election betting: the search data 36 Q&A: Mike Smithson, politicalbetting.com 39 CEO Interview: John Kennedy FitzGerald, Intertain 42 Social TV and Twitch: new frontiers for marketers? 46 Q&A: Marius Filip, Bonnier Gaming 48 Australia: evolution and opportunity 50 You may be wondering why we are addressing Hummingbird this issue. 18 months on, we can finally sift the speculation from the reality and determine the real effect of Hummingbird on the SERPs. Q&A: Zoltan Tundik, EEG, on Romania 52 Romania: affiliate legal update 54 We are postmodern 56 Data Centre, including H2 Dashboard, State of the Union 58 Michael Caselli, Editor in Chief Editor in Chief: Michael Caselli [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business Ltd, Editor: Stephen Carter 2nd Floor, 5 Thomas More Square, London E1W 1YW [email protected] T: [phone] F: [phone] Publisher: Alex Pratt [email protected] Designer: Scott Mackie www.iGamingBusiness.com © iGaming Business 2014. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under Production Manager: Craig Young the Copyright Designs and Patents Act 1988. Application for [email protected] permission for use of copyright material including permission to Head of Business Development: James King [email protected] http://on.fb.me/1CGEIgk @igbaffiliate www.igbaffiliate.com Senior Sales Executive: Ed Grundy [email protected] Sales Executive: James Harrison [email protected] reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Ltd, 2nd Floor, 5 Thomas More Square, London E1W 1YW. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affiliate Issue 50 APR/MAY 2015 3