iGB Affiliate 50 AprMay | Page 30

TRAFFIC Figure 6: Teamwork project management tool Figure 7: Rival IQ content analysis tool Figure 8: Monitoring links to content using Majestic allows you to create a “landscape”, a kind of competitor view where emphasis is on engagement and interaction, as well as growth in numbers. You can look at each social platform separately and one of the most valuable insights is the Top Content report, as this will show which content pieces are resonating most with your social audience as well as what kind of content helps drive follower growth. What’s great about RivalIQ is that it also gives great competitor insight too, so that you can learn from the success and failures of others in their content activity too. ● Majestic Don’t forget the links! One of the most valuable benefits of creating fabulous content is that you can attract genuine, natural links - even in the gaming sector and I te [