TRAFFIC
advertise yourself better. If you have ever
undertaken pay-per-click, you will know
the importance of a strong headline with a
relevant keyword in the ad. It’s exactly the
same dynamic for organic title tags.
Your title tag is your advert. For example
how about this:
“Sports book Free bet bonus |
myfreebetsite.com”
It’s OK. The title tag says what it is, i.e.
something to do with sportsbook betting
free bonuses, but it’s not that ‘clickable’, so
what about this:
“100’s of free bet bonuses from
the U.K.’s best bookmakers |
myfreebetsite.com”
My guess is you will be more inclined
to click on the second title tag. This is
where your click-through rate should
start going up, and following it should be
your rankings.
Of course, you’ve made a big promise
that you’ve got hundreds of free bet
bonuses from really good sportsbooks in
the UK. If you do, the promise is kept and
the user has a ‘satisfying’ experience.
It’s amazing how little things like
making a title tag more catchy can have
such a huge effect on rankings, something
I know from experience.
search result. As Terry Kyle’s example has
shown us, it’s not that reliable.
The low road: spamming your way to
the top
Crowdsourcing
As you know from Terry Kyle’s example,
there are crowd-sourced services which
will click-spam Google. Basically, they
work by creating hund