iGB Affiliate 50 AprMay | Page 17

TRAFFIC Figure 8: Solving keyword cannibalization cases before and after Hummingbird (see Figure 8). To reinforce this structure, same page references making use of or section bookmarks and hashed URLs (e.g. http://www.site.com/page. html#section2) may also be adopted. The logic just described is one of the secrets behind the success of the super-long pages we see ranking #1 in Google US for top traffic keywords like “2015 haircuts”, as well as for gamblingspecific high volume keywords like “blackjack rules” or “poker rules” (see Figure 9). Thanks to their length, these pages can ma