INSIGHT
“Grid layouts are starting to appear everywhere. They
look cleaner, and we know they are easier elements to
view on a mobile device.”
items are organised more in the grid layout.
Viewing their website on a desktop, tablet
or mobile phone always offers a smooth
transition. According to Igor Salindrija of
AskGamblers:
“There is no single person in
AskGamblers that takes care of both UX
and UI, although it’s usually considered
the same thing. First, we think about
users and how they’re going to feel and
use our website, how to make it as simple
as possible to understand and navigate
through such a comprehensive website with
so much information, and how to put every
single detail in the perfect place.
“Gambling is the perfect industry to
learn about conversions, unlike many
other industries I’ve seen, and the perfect
conversion can only be gained with the
perfect UX. Let users immediately find what
they’re looking for in the spot they expect it.
“AskGamblers’ latest redesign covers
over 250 pages of mostly text, screenshots
and diagrams about UX, and only when we
were certain we had the best possible UX,
our UI designers were ready to add some
art to it.”
Great examples of UX Design in
other sectors
Some of the best tech companies around
are great at making effective landing pages
and having websites and apps that feature
the best in UX/UI design.
data in the best possible way for users to
navigate and complete their transaction.
Figure 4
●●
Uber
Nailing the UX was important for Uber.
On top of having a great service that makes
people happy, their website and app are
super intuitive, helping people love the
brand even more.
Figure 3
●●
Fiverr
Fiverr.com is a popular spot now for
webmasters when they need stuff done
quickly and cheap. Fiverr joins many of
the big tech companies that have invested
heavily on UX/UI to make it easier for their
users to use and navigate the website.
Figure 5
UX Conferences
UX conferences are getting bigger and
bigger year after year and are attracting
more webmasters and online marketers
that see the importance of UX design.
They are also not cheap, but if you want to
get an edge on your competition, then you’ll
want to consider attending one of these.
●●
UX Week 2015
uxweek.com
August 25 - 28, 2015
San Francisco, California, USA
●●
Lean UX 2015
leanuxnyc.co (.co not .com)
April 15 - 19, 2015
New York City, New York, USA
64
iGB Affiliate Issue 48 DEC/JAN 2014/2015
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Airbnb
Airbnb.com’s website is good for getting
you started, but once you are inside, you’ll
increasingly realise they have presented the
JOhN WRiGht is an SEO
and design consultant at
horseshoeagency.com, and
is also the editor and affiliate
coach of Gaffg.com. He has been
in the online gambling industry for over
ten years. He can be reached at
[email protected].