iGB Affiliate 48 Dec/Jan | Page 3

CONTENTS Events Calendar 04 Webmaster News 06 What we learnt in 2014 10 The rise of trusted sites and trust optimisation 13 How to take risks and still prevail in SEO 18 Penguin 3.0: The UK impact 24 Analysing links with Google’s eyes 28 The long-tail contact hack 32 The Xmas and New Year opportunity 38 Q&A: Simon Collins, Commercial Director, Gaming Realms 41 Round Table: the state of online poker 42 As we head off to the London Affiliate Conference, we bring you an issue designed to tie into the conference and provide follow-up opportunities with some of this issue’s authors while they present at LAC. Look for the LAC logo following select articles, and you will be able to schedule your LAC around attending the author’s conference session. Most of our authors for this issue, even if they aren’t presenting, will be attending LAC, and you can find their details in their biographies. Please feel free to contact them so you can meet them during the show. YouTube: four tips for successful targeting 46 Interview: Jamie Nevin, founder, 180Vita 49 Twitter targets sector with new “Bet Now” options 53 Interview: Jason Robins, CEO, DraftKings 59 UX for webmasters in 2015 62 The redesign: Gamingslots 67 From affiliate to platform 70 Multi-channel and affiliates 73 What does more regulation mean for affiliates? 75 Social media showdown: battle of the operators 79 Facebook gambling: a David and Goliath story 83 Michael Caselli, Editor in Chief Dispute resolution: the affiliate’s role 86 Interview: Per Eriksson, CEO, NetEnt 88 Data Centre, including EU regulation, iGaming Dashboard 90 Marketplace 102 Editor in Chief: Michael Caselli [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business, Editor: Stephen Carter St Marks House, Shepherdess Walk, London N1 7BQ [email protected] T: [phone] F: [phone] Publisher: Alex Pratt [email protected] Designer: Stewart Henson www.iGamingBusiness.com © iGaming Business 2014. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under Production Manager: Craig Young the Copyright Designs and Patents Act 1988. Application for [email protected] permission for use of copyright material including permission to Head of Business Development: James King [email protected] Senior Sales Executive: Ed Grundy http://tinyurl.com/igbaffiliate @igbaffiliate [email protected] Sales Executive: James Harrison [email protected] reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Limited St Marks House, Shepherdess Walk, London N1 7BQ. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affiliate Issue 48 DEC/JAN 2014/2015 3