FIRST FIGURES FROM NEW JERSEY
The New Jersey Department of Gaming Enforcement released its
opening set of results on January 14, which provided the first insight into
the market conditions in the New Jersey iGaming market. Here, we take
a look at the key facts and figures.
Amaya
www.caesarscasino.com
Bally IGP
www.goldennuggetcasino.com
THE OVERALL INTERNET market was
so far generated $2.4 million
worth $7.4 million in gross gaming in
($1.2m poker/$1.3m casino), with just
December, while the short period of activity
over $2 million of that coming in
Ultimate Gaming (Trump Taj Mahal)
during November was worth $1 million. The
December. According to Goodbody, “Trump
www.ucasino.com
total year to date figure is $8.36 million. 38%
Plaza has generated $427,000 from casino
of activity was poker and 62% was other
and just $90 from poker. There is no
Betfair (Trump Plaza)
games (casino).
breakdown given for how much of Borgata’s
www.betfaircasino.com
Gavin Kelleher, Research Analyst Capital
Markets at Goodbody, suggested that
nj-casino.goldennuggetcasino.com
revenue came from Borgata brands and how
much from bwin.party brands.”
“Annualising December’s figures would
Gamesys
www.tropicanacasino.com
imply a forecast well short of expectations
Below expectations
for the market. However, we would highlight
Overall, the first set of results in
that: (i) it is early days and it will take time
New Jersey has seen the market underperform
for revenues to evolve and (ii) certain issues
general analyst forecasts, as Gavin Kelleher
with payments, geolocation and KYC have
explained. “The market share numbers for
impacted activity.”
the first six weeks are below where some may
The early stages of the market sees the
www.virgincasino.com
Market Share
45%
have expected. However, it will take time
bwin.party-powered Borgata accounting for
27%
for the market to build, and payments and
45% of activity, with Caesars (888) holding
geolocation issues should get resolved in time.
fort in second place with 27%, and Trump Taj
“The Borgata market shares of 45%
Mahal accounting for 11% in third. Golden
Nugget, which had a slight delay in going
advantage in poker which has been helped
online, eventually launching on December 13,
by the exclusion of PokerStars. Betfair’s
was at 2% of market share, with the Tropicana
revenue in poker highlights how poor poker
at 8% and Trump Plaza (Betfair, casino
liquidity on the network it uses has impacted
supplied by Game Account) accounting for
11%
shows the benefit of bwin.party’s liquidity
its performance.”
8%
5.4%. Five casino properties are currently not
involved in the online market.
In terms of revenue, Borgata generated
5.4%
Approved sites
bwin.party
$3.8 million for the year to date ($1.9m
www.Borgatacasino.com
poker/$1.8m casino) and just over $3.34
www.Borgatapoker.com
million in December alone, while Caesars has
www.NJ.Partypoker.com
New Jersey Internet Gaming Win ($)
Activity
Websites
Month
Year-To-Date (a)
Borgata
3,349,012
3,750,174
Caesars Interactive NJ (b)
2,031,365
2,380,178
Golden Nugget (c)
177,653
179,120
Tropicana
603,579
748,589
Trump Plaza
401,971
427,739
Trump Taj Mahal
825,092
883,037
Total
96
7,388,672
8,368,837
iGB Affiliate FEBRUARY/MARCH 2014
2%
Poker
38%
Other (Casino)
64%