iGB Affiliate 43 Feb/March 2014 | Page 92

COMSCORE DATA INSIGHT EUROPE AND NORTH AMERICA Digital analytics company, comScore, provides its latest intelligence on the online markets in Europe and North America.  SOCIAL NETWORKING Unique Visitors (000) Reach Average visit 1.34m 83.2% 336.4mins EUROPE 371,050 87.3% 508.3mins NORTH AMERICA 189,531 85.6% 363.7mins WORLD-WIDE Source: comScore, MMX, November 2013, Age 15+ ONLINE GAMING Unique Visitors (000) Reach Average visit WORLD-WIDE 655,485 40.5% 68.6mins EUROPE 184,998 43.5% 92.5mins NORTH AMERICA 103,396 46.7% 113.7mins Source: comScore, MMX, November 2013, Age 15+ TOTAL INTERNET (DESKTOP ONLY) Searches (MM) Unique Searchers (000) 172,562 1.64m 104.9 EUROPE 58,535 443,637 131.9 NORTH AMERICA 30,629 272,794 112.3 WORLD-WIDE Searches per person Source: comScore, MMX, November 2013 60.4% SMARTPHONE AUDIENCE 52.4% 19.9% 41.4% 7.5% 3% 6.3% 2.9% 4.2% 0.2% Source: comScore, MobilLens, 3 month Average ending November 2013, Age 13+ 92 iGB Affiliate FEBRUARY/MARCH 2014